When it comes to campaign efficiency, advertising via email is one of the most effective ones. On the other hand, many people take it for granted and invest too little money in order to be or stay relevant on the market. If you’re interested in improving your email campaigns, take a moment and check this article out. We have made a list of six great strategies that should help you optimize your upcoming campaigns.

Keep the Subject Short, Comprehensive, and Engaging

The subject of the email is the first thing a potential client sees when they open their inbox. Naturally, the email’s subject is a crucial element because it determines whether or not a person will indeed open the said email.
In order to make people open your promotional messages, you have to keep the subject short and sweet. It should be designed so that it draws immediate attention of the reader. Weak subjects tend to look either fake or unprofessional. Either way, it’s extremely bad for your business because no one will open the message, and the ones that do will probably report it as spam.
For example, if you’re promoting diet products, a good subject would be – “What are the best ways of losing weight while avoiding too much fatigue?”

Add a Personal Note

One of the first rules of the marketing industry is to make the client feel important on a personal level. In other words, try writing your emails as if you’re talking directly to the reader instead of focusing on generalization.

In fact, a ton of marketing tools provide various codes that can be used to implement the client’s name, last name, or anything personal. Once the reader notices that you’re talking to them directly, they will have much more confidence and trust in your campaign.

An unwritten rule is never to use the “no-reply” addresses because they automatically seem shady and fraudulent.

Avoid the Spam Box at All Costs

There are tons of anti-spam programs that can have a great (negative) impact on your whole campaign. In order to bypass the spam box, you have to avoid using excessive caps lock, bad formatting, exclamation points that are designed to draw attention, and so on.
While it seems quite complicated, it’s actually pretty easy. The best way to check whether an email looks like spam is to read it yourself. If it seems too spammy for you, it will definitely look the same to your potential clients.
One cannot definitely avoid getting tossed into the spam folder, but taking precautionary measures certainly helps.

Keep the Messages Clean and Comprehensive

Persuading people to read your emails isn’t an easy task. You can make them open it, but to make them read the whole thing is actually the most difficult task of them all. A good way of engaging with a client is – quality content.
If you don’t have the time or will to hassle with writing advertising emails, don’t hesitate to hire a content writer. It doesn’t cost much, and it is definitely a worthy investment.
Some rules you can follow are
  • Keep the paragraphs short
  • Use highlights and bullet points
  • Keep good distance between paragraphs (lots of white space)
  • High level of grammar is required

Include CTA (Call-To-Action) Elements

Every email should contain some form of CTA. The best way to do it is to implement a strong CTA with an action verb such as “purchase” or “buy.” Also, make sure you provide a clear idea to the customer of what can they expect if they decide to click the button. Look to appeal to the emotions of the reader with your CTA, but don’t make it overdramatic because it can have a reverse effect.

Think About the Mobile Market

One cannot emphasize the importance of mobile phones and smart gadgets enough. Many people decide to neglect this particular part of the market, and most of them end up making a huge mistake. As you know, millions of consumers use their mobile phones to shop, read emails, and communicate with the world. A massive percentage of those people don’t use anything other than their phone for shopping.

Therefore, making an entrance on the mobile market is crucial for the success of your business, especially if you’re targeting the younger audience.

The Conclusion

Creating an email campaign isn’t something anyone can do. It takes a lot of time, effort, fails, and most importantly – expertise. Therefore, if you’re not sure about your own capabilities, it’s highly recommended that you hire an expert and let them do the job for you. In fact, if you’re looking for an expert, don’t hesitate to give us a call and arrange a meeting.